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The process of developing a working title for your nonfiction book can be a hassle sometimes. You first have to brainstorm a few titles, and if the results aren’t to your liking, you are practically forced to brainstorm more possible titles — or do you?
One way to shorten this process is to have a book [...]

* Scanning and Skimming Practices *
Whether you’re writing e-mail messages or Web site sales letters, you need to know how to hold the attention of different types of readers. Even the readers that don’t actually “read.”
Most readers will either scan, skim, or both, especially when reading online or when reading long pieces. Optimizing the writing [...]