Designing a Brochure
When designing your brochure keep these in mind:
1. Billeted list of products or services. Be sure to always have vital information such as contact information and office location. Rather than using plain text use unique or flashly, multi-colored text, and multi-sided colum with a logo on one side and services or products on the other. Making the design confusing will discourage the client from reading on.
2. Brochures that tell a story: Telling about your your organization, history of the products and services, their advantages and selling points and why people should need your service. Be sure to add items that set you apart from your competitors. This would be the ideal place to add include testimonials from your users.
3. Single page brochures or flyers: You can place one-leaf flyers on the counter at stores next to the register. These can be used to draw customers to your display area or counter. Remember that a picture is worth a thousand words, so wow them with great artwork and high resolution graphics. Using this method, you may inform your readers of closeouts, sales, and roll-outs of any new stock. This also gives your clients a reason to return. Adding a coupon to the end would be a great marketing tool. 4. Product information and response: – could be a list of company details along with a short customer survey for feedback to improve quality. You should ask no more than five questions. Most people can’t to commit to anything more than that. Or again, this would be an ideal location for a coupon. People like discounts or freebies. This will definitely bring them in again.
These are only a few of the various options in creating effective advertising brochures. Since you’ve seen many examples of types of advertising brochures, you can look to your competitors and make your own one-of-a-kind advertising brochure!
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