Leverage Your Own Resources for Good SEO
Search engines pretty much run the Web these days. We have all become so dependent upon the traffic search engines send to our sites that we don’t really count on the traffic other sites send to us through their links. And yet most people who practice search engine optimization feel they have to keep building or attracting links from other sites all the time. Isn’t that a strange twist of a once great idea? If only there were a way to get links that made us less dependent on the search engines!
But you know what? That just what one of the leading SEO Web sites tells people to do. Recognized by many in the SEO industry as a leading authority on the latest and longest lasting techniques, the SEO theory blog (seo-theory.com) is a great source of information on how to promote Websites without being totally dependent upon search engines. Who would have thought that one of the leading authorities on search engine optimization would tell people to ignore search engines as much as possible? That’s a crazy idea!
But the secret sauce is to be found in the cool, brutally honest approach that SEO theory takes when it comes to developing the best search optimization strategy on the Web. Since you cannot guarantee yourself that the links you get for your site will pass any value you have to rely on creating visibility for your site and plan for the future. In fact, various parts of search engine optimization science predict that most links lose their value, or never acquire any. So most of us waste a lot of time building links that don’t help.
According to the author of SEO theory the best links you can acquire are the links you create for yourself. You know the histories of the sites where these links come from and you know you can trust the good judgement behind them. Of course, those links start on your own site, where you have complete control over all the content. If you want relevant links then you need to create relevant content. And maybe you don’t need to learn SEO theory to get that, but a lot of people who ignore SEO theory don’t pay attention to their own best assets. Take that for what it’s worth.
